Post by Admin on Nov 30, 2015 6:52:24 GMT
Nowadays we see more advertisements on the streets and on our TV screens. What are advantages and disadvantages of it?
These days, we are bombarded by advertisements on our mobile phones, in the stress, on our computers and on TV. While they may have advantages in terms of employment and information, I believe they have even more disadvantages for both individuals and society.
On one hand, adverts can be informative, explaining a product or service or letting people know something new is available. For example, Dyson commercials demonstrate how cyclone technology makes vacuum cleaners more efficient, while ones from KFC list new food choices. Such adverts are part of a multi-million dollar business, employing thousands of people around the world to do market research, write copy and create persuasive and entertaining videos or billboards. BBDO, for example, directly employs 15,000 people in 80 different countries and indirectly supports other businesses such as film studios and sign-writers, which is a clear advantage in terms of business.
On the other hand, constant exposure to advertising fuels today’s rampant consumerism. People are persuaded that they must have the latest plasma TV or hybrid car to be seen as successful; that if their children don’t have the latest computer game they are bad parents; or that if they don’t try the latest brand of beer, they are unfashionable. Some individuals are manipulated into trying things they can’t afford, such as gambling or insurance, because the adverts suggest they cannot be happy without them. Through instilling feelings of guilt or failure for not buying the products and services being promoted, advertisers manipulate people and make societies more materialistic, emphasising the differences between the haves and the have-nots. Unfortunately, it is the most vulnerable members of society who are affected.
In short, while advertisements may be advantageous to big companies and their employees, to the general public, I think they rarely are.
[295]
Essay notes:
The essay answers the question by discussing both the advantages and disadvantages of advertising.
The writer’s position is clearly stated at the outset and the thesis statement introduces two ideas for each side of the argument. The essay uses clear contrast discourse markers (One one hand, on the other hand) and demonstrates logical progression throughout. Each idea is supported with an example. The essay uses some less common vocabulary and there are a range of grammatical structures.
Vocabulary:
K4: disadvantages, gambling, hybrid, indirectly
K5: nowadays, persuasive, plasma, vacuum
K6: bombarded, informative
K7: instilling, multi-, rampant
K10: cyclone
These days, we are bombarded by advertisements on our mobile phones, in the stress, on our computers and on TV. While they may have advantages in terms of employment and information, I believe they have even more disadvantages for both individuals and society.
On one hand, adverts can be informative, explaining a product or service or letting people know something new is available. For example, Dyson commercials demonstrate how cyclone technology makes vacuum cleaners more efficient, while ones from KFC list new food choices. Such adverts are part of a multi-million dollar business, employing thousands of people around the world to do market research, write copy and create persuasive and entertaining videos or billboards. BBDO, for example, directly employs 15,000 people in 80 different countries and indirectly supports other businesses such as film studios and sign-writers, which is a clear advantage in terms of business.
On the other hand, constant exposure to advertising fuels today’s rampant consumerism. People are persuaded that they must have the latest plasma TV or hybrid car to be seen as successful; that if their children don’t have the latest computer game they are bad parents; or that if they don’t try the latest brand of beer, they are unfashionable. Some individuals are manipulated into trying things they can’t afford, such as gambling or insurance, because the adverts suggest they cannot be happy without them. Through instilling feelings of guilt or failure for not buying the products and services being promoted, advertisers manipulate people and make societies more materialistic, emphasising the differences between the haves and the have-nots. Unfortunately, it is the most vulnerable members of society who are affected.
In short, while advertisements may be advantageous to big companies and their employees, to the general public, I think they rarely are.
[295]
Essay notes:
The essay answers the question by discussing both the advantages and disadvantages of advertising.
The writer’s position is clearly stated at the outset and the thesis statement introduces two ideas for each side of the argument. The essay uses clear contrast discourse markers (One one hand, on the other hand) and demonstrates logical progression throughout. Each idea is supported with an example. The essay uses some less common vocabulary and there are a range of grammatical structures.
Vocabulary:
K4: disadvantages, gambling, hybrid, indirectly
K5: nowadays, persuasive, plasma, vacuum
K6: bombarded, informative
K7: instilling, multi-, rampant
K10: cyclone